I’m a Creative Director and Generative AI Lead with over 15 years of experience shaping brands, leading teams, and building systems at the intersection of culture, technology, and design.

Over the years, I’ve led creative teams in both agency and in-house environments—from global tech brands like GoPro and PlayStation to consumer goods such as Bass Pro Shops and Williams-Sonoma and most recently leading creative and company-wide AI initiatives at a global design agency, Aquent Studios. This dual perspective has shaped how I think about brand building: as both a strategic discipline and a deeply collaborative process.

Whether I’m mentoring teams, integrating emerging technologies, or building design systems from the ground up, I’m focused on creative leadership that balances vision with craft—and on building brands and creative operations that last.