GoPro Care was an initiative to sell insurance for camera purchasers. These emails were seeded to customers after the purchase of a camera if they opted to pass on the service in checkout. This email leveraged a newly redesigned email template format, which was modular in nature. This allowed the CRM team to effortlessly build emails based on provided designs and quickly deploy to our ever growing customer base. The design esthetic is clean and purposeful, and closely resembles post purchase emails for HERO5 and Karma. This provided a unified brand experience across all touch points.