Building an Immersive Brand Experience
How we turned the World Fishing Fair into a seamless, end-to-end journey across digital, print, and live environments.
Johnny wants to put on a fair. That's all I know. Here's a logo... get ready.
 ★ Creative Deliverables  ★
Brand Identity | Event Coordination | End-to-End User Engagement
Magazine Ads
In-Store Signage
Large-format Banners
Building Wraps
Vendor Passes
Credentials
Parking Lot Signage
Digital
Email Campaigns
Social Media
Mobile App
Digital Billboards
Event Mircosite
Stage Backdrops
Auditorium Banners
Promotional
Event Apparel
Staff Uniforms
Branded Giveaways
Sweepstakes Banners
Themed Tents
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Experiential
Wayfinding
Live Event Signage
Bleacher Wraps
Interactive Demo Zones
Casting Ponds
Red Carpet Experience
Kid Zone
★ Brand Identity | The Blueprint ★
Cont. …
★ Audience Targeting | Regional Reach and Messaging ★
★  Retail Signage | In-Store Event Integration ★
★ Exterior Signage | Event Beyond the Doors ★
★ Concert Venue Branding | Auditorium Experience ★
★ Digital Experience | Connecting Attendees Online ★
★ Event Engagement | Immersive Touchpoints ★
DELIVERABLES
1,200+
TIMELINE
~4 Months
DESIGNERS
4 (+1)
TAKEOUT FOOD ORDERED
Don't Ask
For Your Consideration
Brand guideline systems developed at Bass Pro Shops, covering identity, voice, motion, and accessibility—built as toolkits for real teams and real timelines. Each guide codifies governance and channel-specific execution to keep work consistent at scale.
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